Facebook was banned in China in 2009, followed by its Instagram app in 2014 and its e-mail WhatsApp application that has been partially blocked last month. Censorship of China leaves the big players like Facebook, Apple and Google out of the huge market Chinese with more than 700 million Internet users. Facebook however raised discreetly in the spring an application for sharing photos on the Chinese market, as revealed in several American media. The application, called "Colorful Balloons", is almost identical to the application 'Moments' already available worldwide on Facebook, but does not bear the name of the American giant.
The application was launched by a company called Youge Internet Technology, while the California company has been trying for several years to return to the market of mainland China. According to the New York Times, Facebook intends to use "Colorful Balloons" to better understand the habits of Chinese Internet users without however seeing his name be directly involved.